Nest, the corporate, died at Google I/O 2019

Nest, the company, died at Google I/O 2019

Ron Amadeo / Nest

MOUNTAIN VIEW, Calif.—Do not be distracted by the shiny new “Nest” sensible show that was simply introduced: Nest died at Google I/O 2019. “Google Nest” is the brand new actuality now, the place Nest is now not a standalone firm however as an alternative is a sub-brand (not even a division) of Google. The shutdown of Nest as an impartial firm was introduced in 2018, however the pile of bulletins at and round I/O 2019 marks the primary time we’re seeing what the way forward for Nest seems like within Google.

Nest laid out its future in an ominously titled “What’s Taking place” web page on and a discover on the Works with Nest web page. It seems like a brutal end result for customers, who’re taking a look at a dead-end ecosystem, probably damaged sensible properties, and the shattering of the Google/Nest privateness firewall.

Meet the “Google Nest Studying Thermostat”

First up is Google’s salvaging of the Nest model as a basic goal sensible dwelling sub-brand. Simply as Google has the “Pixel” model for smartphones and laptops, it’ll now use the “Nest” model equally, so get used to saying and studying “Google Nest,” which now means “a Google sensible dwelling product.”

The primary merchandise introduced underneath this new branding was the Google Nest Hub Max, a much bigger model of the Google Residence Hub sensible show. The unique Residence Hub is getting renamed as effectively and is now the Google Nest Hub.

The brand new branding hasn’t hit the Google Retailer but, however dig by Google’s assist pages and you will see that each Nest product has been renamed to “Google Nest.” Now we now have the “Google Nest Studying Thermostat,” the “Google Nest Shield,” “Google Nest Safe Alarm System,” “Google Nest Hey” (this one is a doorbell), and the “Google Nest Cam IQ Out of doors.” These are all a bit awkward and wordy, however they don’t have anything on the “Nest x Yale Lock with Google Nest join,” which is the precise title of a Nest door lock now.

The takeaway right here is that since Nest just isn’t a standalone firm anymore, “Nest” would not get to be a standalone product model anymore. Formally, it’ll all the time be “Google Nest.”

Up to now, the Google Residence audio system haven’t been renamed, but when Google is basically critical about this, we’d find yourself with “Google Nest Audio system” or one thing comparable. Google Wi-Fi can be not but known as “Google Nest Wi-Fi.” The Chromecast has not gotten a reputation change but, both—although as a streaming stick named after a Net browser, it nonetheless has the strangest branding of any Google product.

Nest’s sensible dwelling platform is useless

Enlarge / “Works with Nest” will now not work with Nest.


The second large factor to return out of the present is that Google is killing the “Works with Nest” platform. This was a sensible dwelling platform that may let the Nest thermostat act as a hub and coordinator for lots of your different sensible dwelling merchandise. A discover on the “Works with Nest” webpage reads, “Works with Nest is winding down.” Google’s sensible dwelling technique will now revolve round solely the “Works with Google Assistant” program, and Nest’s ecosystem will shut down in a bit over three months, on August 31, 2019.

Google kills product

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 I am certain there are “Works with Nest” ecosystem customers on the market that purchased merchandise particularly as a result of they “Labored with Nest.” When the service shuts down in August, it seems like all of these (most likely costly) third-party sensible dwelling merchandise will cease working with any Nest-based automation workflows. This obligatory characteristic elimination scenario is just about a sensible dwelling proprietor’s worst nightmare.

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Nest-branded merchandise will proceed to work with one another, however since “Works with Nest” was a program that allow different companies discuss to Nest, loads of third-party integrations might be going away. The Verge has a great rundown of simply what number of companies are going to interrupt, and it is a brutal who’s who of sensible dwelling merchandise. Amazon Alexa, Philips Hue, IFTTT, Logitech Concord, Lutron lights, August Residence, and Wemo switches will all be affected.

Alexa, it appears, might be getting particular remedy and can proceed to work. Google has a particular web page for Alexa, which reads, “We’re working with Amazon emigrate the Nest talent on Amazon Alexa to make sure a easy transition for Nest prospects previous to winding down the Works With Nest program in August.” Google and Amazon have had hassle working collectively up to now, however they appear to have known as a truce currently. Different companies haven’t been so fortunate, and there are already emails out from IFTTT, Lutron, and others declaring the dying of their Nest integration.

“Works with Nest” customers might be dealing with a damaged sensible dwelling and must choose up the scraps of their sensible dwelling ecosystem and MacGyver collectively one other answer out of the items. The considerably excellent news is that most sensible dwelling merchandise are appropriate with a number of sensible dwelling ecosystems, so it ought to be uncommon for one thing to show into an entire brick. You will simply have to modify to a brand new ecosystem, undergo a ton of setup, and be able to take care of all of the issues that will not work the identical means they labored earlier than. Theoretically ,a few of these companies might proceed to speak to Nest by supporting the Google Assistant system as an alternative.

“Works with Nest” was all the time a little bit of an odd answer for sensible dwelling administration. It made the thermostat the middle of your sensible dwelling not as a result of that made any sense from a sensible dwelling structure perspective however as a result of a thermostat was Nest’s hottest product. “Works with Nest” did not supply any form of management interface for this ecosystem of sensible units, both. When you, for instance, managed to discover a “Works with Nest” sensible lighting system, Nest did not provide you with a option to truly management the lights—simply location detection by the Nest app.

“Works with Google Assistant” is a voice and touch-centric sensible dwelling answer, which makes much more sense. The system revolves round Google Residence audio system and Google Nest sensible shows, that are each glorious management interfaces. You possibly can activate lights and lock doorways with voice or contact instructions; you possibly can elevate the temperature on a thermostat; and you’ll run routines that do loads of these items directly.

Nest accounts and information separation is useless

As a part of the Googification of Nest, Nest accounts are being phased out of Google’s sensible dwelling technique. Present customers will not have their Nest accounts taken away, however the FAQ on “strongly recommends” Nest customers migrate to a Google account. Nest’s FAQ warns that “As Nest affords new related dwelling units and companies sooner or later, a lot of these will solely be accessible to our customers with Google Accounts.” New Nest customers might be required to make use of a Google account.

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Migrating to a Google Account means turning all of your Nest information over to Google—information that beforehand had been stored separate. Google says it’ll use your Nest information in accordance with the Google Privateness Coverage. Nest information contains loads of scary feeds from movement sensors, cameras, and microphones and Google has an entire additional web page up on “Google Nest Privateness” within the dwelling, the place it outlines three main ideas:

We might be clear in regards to the information we accumulate and why
We are going to by no means promote your private info to anybody
We are going to empower you to evaluation, transfer, or delete your information

There are even particular pages outlining ideas and information retention for cameras, microphones, dwelling sensors, and Wi-Fi information.

Preserving the Nest information separate from Google was a giant concession made when Google purchased the corporate, designed to allay privateness fears. Now that that’s going away, I might think about some Nest customers should not comfortable.

Different Nest issues that may most likely die sooner or later

Up to now it looks like the plan is to take away as many Nest-proprietary issues as doable and get Nest folks on Google variations of these services. Nest’s web site guarantees that “over the approaching months, you’ll start seeing modifications throughout our merchandise, accounts, companies, and insurance policies as we deliver the whole lot collectively underneath Nest.” It will not shock me to listen to that each one of those “modifications” contain shutting down a Nest services or products in favor of a Google model.

We simply had a conflict between “Works with Nest” and “Works with Google Assistant,” and the Nest product was shut down, so let’s whip out our crystal ball and prolong this to a couple different factors of crossover.

The Google Residence app versus the Nest App

The Nest app.


The app scenario is a multitude proper now, with each a “Google Residence” app and a “Nest” app. The Nest app is for thermostats, cameras, the safety system, smoke detectors, and another outdated Nest merchandise, whereas the sensible audio system, Chromecast, and “Google Nest” sensible shows use the Google Residence app.

The Google Nest rebranding muddies the app scenario. Individuals shopping for a newly branded Google Nest Hub or Google Nest Hub Max is perhaps tempted to put in the Nest app, however that may be flawed—these merchandise should be arrange within the Google Residence app. The Nest Hub Max sensible show has a digicam on prime, and whereas it is a “Nest cam” that may document video to Nest’s safety digicam cloud system, the video feed can be viewable within the Google Residence app.

Having two sensible dwelling apps for inconsistently named merchandise looks like a very clunky answer, and with the Google Residence app already choosing up some fundamental Nest digicam compatibility, it might not shock me to listen to that the Nest app will shut down. As a Nest thermostat person, I might love for the Nest app to die as a result of it is terrible. It’s unable to get fundamental performance proper, like dependable background location, which is form of vital for a “sensible” thermostat designed to sync the home temperature along with your comings and goings. Nest app crashes often and even when it does work, it would not observe any of Google’s design language.

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The Nest transition FAQ web page asks, “What is going to occur to the Nest app?” and offers a curt response of “Right now, the Nest app will proceed to be accessible.” Google might have answered this query with a lot of flowery language about how nice the Nest app is and the way it empowers customers to do extra with their sensible dwelling ecosystem expertise, however this reply as an alternative makes it sound just like the Nest app might be jettisoned as quickly as Google Residence re-implements all of its options.

Nest Conscious versus Google One

One other overlap is within the space of cloud storage subscriptions, the place Nest has Nest Conscious and Google has Google One. Nest Conscious provides you on-line storage of Nest Cam video footage for $5-$30 a month, relying on how far again you need your video historical past to go. Google One is an upsell for extra storage in your Google Account. A fundamental Google account will get 15GB of storage for Gmail, Drive, paperwork, and images, and Google One affords upgrades beginning at 100GB for $2 a month and going to stratospherically excessive costs, like 30 terabytes for $300 a month.

Double dipping on storage subscriptions could be fairly lame, however on condition that Nest merchandise will begin to use a Google account and Google One is for extra storage in your Google account, it might make sense for Google One to provide you storage for Nest digicam footage. Google has different subscription merchandise, however these are all the time for content material, like ad-free YouTube, YouTube TV, or Google Music streaming. In these circumstances, Google is paying a third-party for content material, and that cash wants to return from someplace.

RIP Nest the corporate, howdy Google Nest


Whereas Google needed to spin the Google Nest Hub Max unveiling at Google I/O as some form of optimistic factor, it looks like we’re witnessing the tip of Nest because it was. The brand new “Google Nest” might be all Google, on a regular basis, and something that is not a built-by-Google machine, utility, or service now looks like a legacy merchandise. Sooner or later sooner or later, it looks like solely the model might be left.

I’ve gone to Nest product launches a number of instances, and each time, the corporate would discuss how Nest was probably the most acknowledged model in sensible properties. Clearly Google nonetheless values the Nest mark and desires to maintain the model round inside Google, however first it has to undergo a careless and awkward shutdown course of, which is able to nearly definitely be damaging to the model’s repute with current customers (and anybody else paying consideration).

Google has been on a little bit of a product shutdown rampage in 2019, and you’ll add “Works with Nest” to the listing of issues Google has murdered currently, together with Google Inbox, Google+ Google Hangouts, Google Music, and Chromecast Audio.