North Carolina Lawyer Basic sues Juul for concentrating on youth

Juul model vaping pens are seen on the market in a store in Manhattan in New York Metropolis, New York, U.S., February 6, 2019. REUTERS/Mike Segar

(Reuters) – North Carolina’s Lawyer Basic filed a lawsuit towards Juul Labs Inc on Wednesday, piling extra strain on the most important U.S. e-cigarette maker that’s already beneath intense scrutiny for its merchandise’ utilization amongst youngsters.

Josh Stein, the primary state legal professional basic to sue Juul, stated the corporate’s focused advertising and marketing towards youth, whereas downplaying the potential hurt its merchandise could cause, resulted in an “epidemic” of vaping amongst minors.

Stein introduced an investigation into Juul final October trying into its advertising and marketing practices and retail companions.

Juul’s e-cigarettes resemble USB flash drives and work by vaporizing a nicotine-laced liquid.

Stein stated he shared info from his investigation with different states and wouldn’t be stunned in the event that they adopted North Carolina’s lead.

A Juul spokesman stated the corporate had not but reviewed the lawsuit, however has been cooperating with Stein’s workplace.

E-cigarette makers are already beneath strain from the U.S. Meals and Drug Administration (FDA), which laid out plans in March to clamp down on using the favored nicotine gadgets amongst teenagers.

Juul, through which Marlboro maker Altria Group has a 35 % stake, has already pulled widespread flavors corresponding to mango and cucumber from retail retailer cabinets and shut down its social media channels on Instagram and Fb.

Stein stated he’s requesting the North Carolina State Court docket to require Juul to restrict the flavors offered within the state and delete buyer information for these under 18. He additionally requested Juul pay civil penalties.

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Reporting by Uday Sampath in Bengaluru; Modifying by Shinjini Ganguli

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